Blogging Series- What is it and why one?

Lately, I’ve had queries through feedback about blogging and all it encompasses it. As I’ve put in my comments back, I would answer these questions via the blog post. As blogging is such a huge topic, based upon questions I’ve had, I’ve decided to do a series on the different blogging questions I’ve been asked.

If you find I haven’t covered something that you want to know, let me know and I’ll include it either as I’m going along, or as a separate post.

Future blogging topics:

  • What is a blog? Why use a blog?
  • Is it difficult to set up your own blog? Are they very technical? Colors/theme?
  • Where do I begin with my blog? Points and suggestions
  • Blogging tips & tricks
  • Widgets for blogs

Did I forget anything? Remember this is a topic suggested by – YOU – my readers, so let me know if I’m covering what you want me to! I will also post this as another page on the blog so you can refer to these topics. I know I go over these when I teach my class on blogging.

blog wordleNow getting down to business…

What is a blog?

Back in 2013, I first covered this topic in my post “Social Media – My View on – Blogging“. When blogging first started it was like a journal. However, now they are used for discussing topics on different things – hobbies, career information, production information, product information, views on current events and the list can go on and on.

In fact, I have 3 blogs that I write for. I can see your eyes now – 3 of them? What the..? Yes, I have many hobbies and views on different things, so I’ve sectioned off each blog. When I first started out, I wrote on one blog and it was just about my uneventful days back in the early 2000’s. Then I took a break I know reading the blogs made ME bored so I could only image what people who read it thought of it.

When I came back 2 1/2 years ago, I took anther look at it and decided, for the most part to delete most of the posts. I think I kept the Happy holiday posts. I then restarted it and found that putting my personal feelings on topics and IT stuff shouldn’t really be in the same place. Why would people wanting to know IT stuff want to read what I think of the current Australia government? Besides IT was career and education things and should probably be put where it was more professional than the personal stuff. This put me looking at WordPress and getting to know it.

The blog count at this point was 2. One for my personal views on things and one on IT professional information. Easy. Only I was finding that I needed to share my genealogy and family history information and hopefully find more family. Great! I’ll start-up a blog about it that way it separate from everything.

Now the blog count was at 3 and this is where it is today.

Why do I need a blog?

Firstly, you don’t need a blog. However, people do use them to communicate and get their products or information out there. It’s a personal decision really. The way I see it it’s like everyone needs a job to bring in money – but do you get hired by either a company or someone or do you start your own company. It’s that type of decision.

Me? I was born in New York State, and I have my views. I used to just blurt my views out there and basically people dealt with them. Now, I’m a bit smarter (blame me working for the state government for nearly 6 years!) and wiser and I will give my views, but usually in a general sense unless directly asked and then I will tell you exactly how I feel – which is why I have my personal blog, so I can blurt it out there and yet protect the people I’m blurting about.

Where do I get started on my blog?

If you are just getting started, sit down and list out what you want to talk about on your blog. Then look at the topics you’ve listed. Are they all of the same topic? If so what is the general topic – and this is you basis for your blog. Each post can be what the topics are or if they are big topics, maybe do a few of the ones you think people are interested in hearing and then start a series or break the topics down into small bites.

However, if you find the topics are NOT connected, then make up columns for each overall topic. The put each of the listed topic in the overall topic column and see what matches. Then you have a decision – do all of the topics match somehow? Or are they different? Do you really want to do all of the topics or can you swing some of the topics around to fit into the bigger topics?

And this is how you figure out what you are going to write and how to narrow what you write or blog about. This will also help you in naming your blog with something catchy but at the same time meaningful which tells the readers what your blog is about.

A sample of what MY topic list would look like

A sample of what MY topic list would look like

I have an established blog but don’t know what to write about?

I confess – I do have this same problem from time to time. This is why I’ve taken to sporadically posting. Sure, I could have wasted everyone’s time and just type up something to waste everyone’s time (remember I said I worked for the government? I got really good at doing that!) but if you’re visiting me here, then I want to make your time worth something.

Now on topics… you can go about these in a few ways.

  • Either you see something on the news and want to talk about it – blam! You have a topic.
  • You heard about something (product, medical stuff) and want to talk about it – well sit down, do your research and blam! You have another topic.
  • You read other blogs or articles online. Something catches your eye as a topic – blam! Another topic.
  • You can also revisit that list you started out with and figure out where you got those ideas and look there for more ideas.

And the ideas go on and on.We are all different and get ideas in different places and think of things constantly. This is one problem of my brain – it just doesn’t stop and sometimes I wish I can pull those batteries right out of that little sucker.

So are you ready to get started on writing those lists up?

question with stickman

Google’s changed look at websites & being mobile friendly

I’m sure as the mobile computing has changed over the years from not done or able to some people tried it to now people are using their mobile devices regularly. In fact in early 2014 (yep that’s over a year ago!) mobile internet surfing (keep in mind that mobile internet surfing is using a defined as using a smart phone, tablet, laptop or other devices you are able to easily pack up and move out of your home or place of business) mobile device usage has overtaken that of PC’s. Don’t believe me? Look at the article in Search Engine Watch which states:

“Mobile Exceeds PC Internet Usage for First Time in History

In early 2014, the landscape in which businesses operate changed forever when Internet usage on mobile devices exceeded PC usage.”

Taken from Search Engine Watch article

To me, this isn’t a shock. I still remember back 14 years ago when September 11th attacks happened in NY. Getting emails from family in on my home PC was fine, but I HAD to go to work the next day as my boss was away and not contactable, so I was it. I travel using the public transport system here, at that point, and it took me over an hour to get into their and then the walk to work. That morning I was trying to use my phone (Motorola P7389) which had WAP (or

What my cell/mobile Motorola back then. Picture from Mobizine Update website

Wireless Application Protocol which was the new – at that time – standard for mobile internet usage) on it. We got the phone because it was compatible to use between Australia and the US and could surf the net. If only we knew how hard it was to use WAP we probably would have had another rethink due to the price (the phone was over $500 back then AND the WAP function was very expensive – I spent over $10 and only got the bare search engine site up). Ahh the things and lessons we learn over the years!

Anyhow, today almost everyone (I still know of 3 hold outs – my father, my father in law and my brother. My brother doesn’t even use messaging because he figures if anyone wants to talk to him they can call him *insert my eyes rolling here*) uses a smart phone if not a tablet of some sort.

Due to this, I know when you are developing a website you cater for both the desktop PC and a tablet/smart phone. If you don’t, then these possible consumers/guests will not get the information they might need from your website because of the coding of it.

What’s Google doing?

Now Google is getting tough. According to Social Media Today’s article “Google to Businesses: You Have Until April 21st to Get Mobile Friendly“, if your website is not Mobile Ready (aka you can view it using a mobile device) as of 21 April 2015, Google will be adding a Mobile Ready ranking to each website. If your website is NOT Mobile Ready, then this will severely degrade your standing in their algorithms when people do searches. In fact, if your website has already low numbers this will put your site at the bottom of the pile.

Tick tock! Image taken from Quickmeme.com

Why hasn’t Google informed me of this change yet?

Actually, since January Google has sent many webmasters emails stating their websites are not doing good on usability standings and to please fix them. I think either businesses haven’t acted upon them or they have ignored them thinking they weren’t that bad. In fact, Search Engineland even wrote an article up about this and it might be used for something bigger. How right they were because now Google’s going that one step farther.

Still not convinced this is just something they started within the last year with the rankings? I’d say that’s false because Google has been working with this idea before Mid 2014. There was an article “Google Is Experimenting With Special Ranking For Mobile-Friendly Sites” and this was in November, so they would have been working on this for months – or longer – before it got out. I know here at home we knew something was going on because rankings were changing and things that were searched upon were further down and we didn’t know why. Well now I do know why – they were applying or trialling out the algorithm.

My certification for Web Based Technologies

I know when I was taking my Web Technologies class, we had to concentrate our websites on functionality, accessibility (or SEO – Search Engine Optimization) and making sure EVERYONE could access it – no matter what platform or disability they had. To do otherwise would be criminal to both the people accessing your site and to your business.

How do I know if my site has SEO

My Android & Apple Devices

My Android & Apple Devices

If you don’t know if your site has SEO, I would suggest going away from work taking your mobile devices (all of them) and trying them out independently. Further, if you have both Apple and Android, I’d take both types with you and give them a try. You will find out each of these devices drive the coding on websites differently and you need to make sure they work on both. If they don’t or they take a while loading (you don’t want to sit there forever waiting for a site to load) then you or someone needs to take a look at it. AND if it’s a business website? You better get them on it now as you only have until April 21st 2015 until they start to affect your search ratings.

Would you like 2GB of FREE storage?

I hope that got your attention! For a limited time – until February 17 2015 – you can get 2GB extra online storage on Google Drive. This is to celebrate Safer Internet Day!

Safer Internet Day – what is it and should it matter?

What is Safer Internet Day? From their website, it says “to promote safer and more responsible use of online technology and mobile phones, especially amongst children and young people across the world.” I think it should be “to promote safer and more responsible use of online technology and mobile/cell phones FOR EVERYONE across the world.” This is because everyone uses the internet and yet the (I’m going to term this one) more experienced generation who is not as technological savvy needs to know how to be safer and more responsible doing things online as well as the younger generation. That being said, I guess the younger generation is usually how you feel rather than a number, so keep that in mind too!

To celebrate this day, Google is supporting it by offering anyone that has an account (if you don’t have one, then sign up – its free and gives you 15 GB of overall storage for email and file space) and does a quick internet check up an extra 2GB of internet file storage for FREE. We all love free stuff right? I know I do.

What is online, internet, and Cloud internet storage?

Do you understand what online or internet file storage is? Or how about Cloud storage? iCloud storage? Google Drive? Dropbox? These are all the same – its a place online where you can go and put files (pictures, PDF, Word, Excel just to name a few) onto someone/a company’s hard drive instead of either a USB/thumb drives and/or external hard drives. If you don’t know about them, I would seriously check them out because:

  • in most cases you get a free set amount of space – FOR FREE
  • In case something happens to your home, computer or storage device and you need information it’s there and handy no matter if you are at work, shopping, on vacation/holidays, or anywhere in the world. A good example I give would be the 2009 Victorian Bushfires. Houses, land and cars were completely gone. Everyone scrambled for insurance, car and house information and they didn’t know. However, if they had this information scanned in and put into one of these services, they could just asked for an internet connection and gave or shared the information with the person at the insurance companies.

  • It’s easy to use. The companies have apps and/or programs you can put on your computer – when you go to save, just click in this area and choose a file name. It’s that easy – just like saving to the USB/thumb drives or external hard disk drives.

Most people don’t know it’s there even if they have their Gmail accounts. Go ahead and look and use it. Its free, easy and takes as long as saving it normally, so why wouldn’t you use it and you’ll have the reassurance your information is protected from outside interferences.

Why do the Google Drive Internet Checkup?

If you do the Internet Checkup, then it ensures you are protected as best as you can be with your accounts. Its easy and it took me less than 2 minutes to do the check up. The picture below is what it checks out.

What the Google Drive's Security check looks at

What the Google Drive’s Security check looks at

At the end of the month, PCWorld says in their article “Get 2 GB of free Google Drive storage forever with a quick security check” and Google will give you 2GB of extra space – forever. It’s not one of those deals where you get it for a month, 6 months, or a year and then it disappears on you – this is forever.

I seriously recommend you sign up, if you haven’t, for one of the great internet file storage systems out there. If you like your Google Drive, then go ahead and claim that extra 2GB on them!

Windows 10 is to arrive in 2015 – What’s in it for you?

Everyone always wants to know what is in it for them…no matter what it is. Looking for a new car – what does it have that I want? A house – does it have what we want/need? A restaurant – does it have what we want? Want, Want, Want…its all we ask ourselves for.

However this time with Windows 10, I can understand people taking the time and asking – Do I really want Windows 10 this year after Windows 8? The horror stories of Windows 8…I wonder how they’ll screw up Windows 10. That’s probably what everyone’s thinking and cringing about. I know I was when Windows 10 was first mentioned and besides why do I need to upgrade?

Thinking back….and what about Windows 9? Did it get lost?I first covered Windows 10 in October 2014’s post called Have you heard the news on Microsoft’s Windows?

At that point, the word was Windows 9 would be an upgrade for Windows 8 users (Windows 8.1 and Windows RT users included) and it would he a very small fee for those who wanted to leave Windows 7 and upgrade.

Then upon the announcement, Microsoft had decided to go directly to Windows 10 – forget about Windows 9. Then the questions started – Why? Why would Microsoft do this? What happened to Windows 9? There was a range of ideas floating about:

  • Trying to distance itself from Windows 8’s tragic software was probably the most widely sprouted idea.
  • Trying to start again – it’s a big enough change of the software so starting again
  • This software was started back in 2010 so just keeping up the reflection of the year it was started (like Windows 95, 98, 2000). This was a bit of a stretch for me, but OK if people want to believe this.

And it went on and on. I think all up there were something like 10 different reasons why. To me it doesn’t matter, as long as the software gets BETTER for the users. As a teacher, beginners need something that is right there and easily explained. For the more experienced users, they need to get in and get stuff done rather than search day and night for what they use. This leaves me with the question – What WILL Microsoft’s Windows 10 do for all of us? That is the real question.

What came about at yesterday’s announcement of Windows 10 was pretty good if it stays that way. The main points of Windows 10 are:

Are you a Windows 7 or one of the many Windows 8 users? Then you can update to Windows 10 FOR FREE … but there’s a catch (isn’t there always?)…

PC World’s article “Windows 10 will be a free upgrade for Windows 7 and Windows 8 users“. According the article the terms and conditions (or t/c as some people know them as) state:

Here’s the fine print from the Windows 10 page on Microsoft’s site:

“It is our intent that most of these devices will qualify, but some hardware/software requirements apply and feature availability may vary by device. Devices must be connected to the internet and have Windows Update enabled. ISP fees may apply. Windows 7 SP1 and Windows 8.1 Update required. Some editions are excluded: Windows 7 Enterprise, Windows 8/8.1 Enterprise, and Windows RT/RT 8.1. Active Software Assurance customers in volume licensing have the benefit to upgrade to Windows 10 Enterprise outside of this offer. We will be sharing more information and additional offer terms in coming months.”

So this means if you have the above done, and you don’t have Enterprise, then you are fine for the update. More than PC World is reporting this – CNet,Yahoo tech, Tech Crunch, ComputerWorld – just to name a few!

Of course there’s another snag – er condition – Microsoft operating system chief Terry Myerson announced that current users of Windows 7, Windows 8.1, and Windows Phone 8.1 will be able to upgrade to Windows 10 for free for one year after the operating system launches. Once you’ve claimed the upgrade, Microsoft will keep you updated for the supported lifetime of the device.

Then we start to think – Why would we want to do this besides the supported lifetime of the device? How about Microsoft stopping support on Windows 7? Yep, no more support for Windows 7 mainstream will end. Huh? Yep as of January 13, 2015, Microsoft stopped mainstream support for Windows 7–which is still an extremely popular operating system. But you’ll still be able to use it safely for another five years.

This will bring you up to current software and it won’t cost you. That’s a savings of almost $120 for the upgrade.

Other positives? Let’s look at Windows 10 as they gave everyone a bit of an in-depth look at the OS.

There will be 2 different types of Windows – Cortana – which is the artificial intelligence (to combat Apple’s Siri) will handle if the software is on a desktop, tablet or phone. Each will handle a bit different because she will pick up if a mouse, monitor and keyboard is attached. If not, then it defaults to the tablet/phone interface.

We say goodbye to IE or Internet Explorer. Well in a way we do. Apparently they are keeping the concept but now its name is Spartan. Yep just like the Greek town. Why is it when I heard about it thought of a Greek fighter? Maybe that’s the image they are trying to overcome as well – because I always term IE as Swiss cheese because of the security flaws. I’m just wondering if the interface will be as sexy as the Greek fighter image I have in my head – I doubt it.

Gaming is made better and DirectX will be installed as part of the OS. Good? Bad? This one got me a who the hell cares type of feeling, but I know my husband will like it as he’s the gamer in the family.

In late 2014, they announced some other features will be returning on the desktop software – start button and task bar to name a few. I’ve

Apparently the announcement didn’t go any further than this – not even a release date in sight other than them to say 2015. Hmmm as of now its less than 344 days if it gets released around New Years of 2015 that is. There are beta copies and the Microsoft’s Windows Insider Program is there but apparently very unstable, so I wouldn’t try it unless you want to lose your data I’m told.

From experience, the developers are working towards an end date but just not letting everyone else in on it – yet.

Who’s looking forward to Windows 10?? Anyone that’s game enough to admit to it? I know I’m looking forward to hearing what everyone thinks of this one…

People and Products lost in 2014…and what can we look forward to in 2015

I hope you had a great Merry Christmas for those of you who celebrate.

As 2014 draws to a close, in this post we take a look back at what and who we lost and what we have to look forward to.

I’ve been spending my time trying to figure out the new Samsung Galaxy Tab 3 8 inch tablet I got for Christmas. As it operates differently than my Apple, it’s going to be a challenge getting used to it.

IT People we lost in 2014

Jack Kinzler

Jack Kinzler, 94. He was known at the Lyndon B. Johnson Space Center, where he was the chief (1961-1977) of the Technical Services Center, which he founded.When Skylab launched in May 1973, it lost a heat shield, rendering it uninhabitable. Working with fishing poles and parasols, Kinzler fashioned a substitute shield that could be deployed without a risky spacewalk, earning him NASA’s Distinguished Service Medal. His other contributions to space include the designs of the flagstaff, plaques and golf club heads used on the Apollo moon missions.

Aaron Allston

Aaron Allston, 54. He wrote the novels kicked off the sweeping Legacy of the Force and Fate of the Jedi sagas. He also wrote two hardcover sequels to the film Terminator 3.He wrote several role-playing game rulebooks and supplements and helped developed the fantasy world of Mystara, a setting for many early adventures from Dungeons & Dragons publisher TSR.

Douglas E Smith

Douglas E. Smith, 54.He created the game while a college student. Smith dropped out of his classes to finish the game’s 150 levels, crowdsourcing some of their designs to neighborhood kids. First called Miner, it was rechristened Lode Runner when it was published by Broderbund.Smith later worked on such seminal Nintendo games as Chrono Trigger and Secret of Mana.

Jim Weirich

James Nolan “Jim” Weirich, 58. chief scientist at agile development firm Neo Innovation, was a renowned Ruby developer. His most popular utility, “rake,” brought the functionality of Unix’s “make” command to Ruby. In addition to teaching and speaking at conferences, he would often perform his original song, “Has Anybody Seen My Code?” on the ukulele.

Ralph H. Baer, 92. He invented and patented the first home video game system in 1971 called Odyssey. He also created the came called Simon that tested our memory.

Georgy Adelson-Velsky

Georgy Adelson-Velsky, 92. He was part of the team that developed the first chess program to defeat Kotok-McCarthy, another early chess programs. His program was further developed into Kaissa, which, in 1974, won the first-ever chess tournament exclusively for computer programs to compete against each other. Kaissa continued to be developed as late as 1990, when it placed fourth in the second annual Computer Olympiad, an event that continues to this day.

Priya Haji, 44.  Haji’s startups have helped serve at least 500,000 people in 70 countries, according to Fast Company. Her most recent effort was SaveUp, a financial app that helped Americans erase $856 million in debt.
There are many others – take a look at Computerworld’s tribute.

Products we lost in 2014

Microsoft lost quite a bit Windows XP and Internet Explorer 6 were no longer supported. I know from my students, Windows XP no longer being supported was one of the biggest complaints I heard.

Be aware of those of us out there that have resisted Windows 8, and are still using Windows 7, support will be pulled for this product in January 2015 as well. I guess this is forcing us to move up to one of the new Windows products…See the New Products in 2015 for more information.

Some say Windows 9 has been killed, but I’ve heard a few things. One that Windows 9 will be only for those who haven’t upgraded to Windows 8.1 or 8.2, so by upgrading to Windows 9, it will give you functions to most of Windows 10 and bring back some of the stuff we liked. However, other say there is or hasn’t been or won’t be a Windows 9. If this is correct, then how can it be killed? Hmm think about that oh brainy ones out there…

MSN or Windows Live messenger was killed this year as well. This was to be expected as it merged with Skype last year.

Office Clip Art has died. This means Microsoft office no longer has clip art – it will direct you to a bing (a Microsoft website) webpage to do searching for images.

Remember the iPod Classic players? Those were discontinued too. At least you can show your children – or those who have children – right?

Captchas or those annoying boxes that distorted text at a bottom line of a webpage so creators knew you were a person. Now, we have a box that has to have a tick in it that says “I’m not a robot”. Boy, a genius would have figured this

A Captchas box

solution out instead of the years I’ve wasted yelling at the computer because it had one thing typed (which I couldn’t figure out) and it pronounced something else. The grey’s I’ve gained from this are here to say but the Captcha is gone. Hmm I wonder who won this battle then?

Symbian from Nokia. You are probably saying never heard of it. It was Nokia’s operating systems on Nokia mobile or smartphones. This was thrown out because they decided to go with Microsoft’s operating system. Great give the headache’s to others, so I guess the sharing is caring has been done.

Facebook has retired some apps – one being the poke app and the picture app. Personally, I don’t know anyone who used these, and besides why would they keep them after buying out other companies that did or do this better?

If you’ve gone looking for the LinkedIn email app called LinkedIn Intro, then its gone as well.

Google’s Orkut, which was its first Google social media program closed this year too. I’ve never heard of it but its supposed to be huge in some areas of the world out there.

Flappy Bird was pulled because some the creator felt guilty some people got addicted to it. I’ve never played it but I did hear about it getting shut down though.

Aereo TV Service was 2 years old but after court hearings, it was closed. I haven’t heard of this one so I can’t say much more on it.

Verizon SugarString closes. Verizon, for those who don’t know, is a carrier in the US. They wanted to get involved with tech news and put their own stamp on it. They sure did that where almost all topics were fair game – except the topics about net neutrality and the US surveillance programs. The company took a huge hit and decided to retire the tech news ideas. Sounds like a smart idea to me.

If you think I’m lying both CNN’s Money and CNet agree with me these are dead and gone.

New or Anticipated Products in 2015

Windows 9 now this has been one of the talked about platforms. In September, there were rumours that Windows 9 would be for those Windows 8 users who haven’t upgraded to make them basically equal to Windows 10. I wrote about it here in my blog labelled “Have you heard the news on Microsoft’s Windows?“. There have been many theories as to why there is no Windows 9, but only Microsoft knows this. I know in the past when a piece of software wasn’t favored, they completely changed the naming, so maybe it was a step in that direction for Microsoft instead of the “Legacy code” of Windows 95 or in Japan 9 is not lucky so we’ll skip it. There are many other theories out there. ExtremeTech wrote an article on Windows 10 and so has PC World and The Independent are among many others out there.

Soon after the September rumors, Windows came out with their announcement of Windows 10 will be out in 2015. This one I’m not looking forward to because my Windows 7, as I’ve discussed above, is being discontinued. *sob*

One of the many types of wearable tech in 2015

I think wearable tech, like the Fitbits, are going to be more common than anything. I know here in Australia, Victoria Bitter or VB, has now introduced a wearable watch so workers can be caught up on the cricket no matter where they are.

 

 

If you are looking for a new tablet combo with keyboard or new laptop then look no further if you like Android. The Logitech Type-S is a thin and light protective keyboard case for the Samsung Galaxy Tab S 10.5 tablet. Personally, I still like the look of the Surface 3 though.

There will be the newer LiveScribe pens that will be out. However, I have last year’s model and wasn’t very impressed at all. To me it was really hard to sync and it took some fiddling for it to record as well.

iFusion dock for your Apple iPhone. It’s a charger for your iPhone within a handset you use at work. Interesting but is it really worth it? I think not.

If you have a family history person in your life, this sounds like the perfect gift – Photo iPad Scanning Doc. The iPad sits on top and  you put the photo through the scanner and it saves to the iPad. If it’s a person like myself, and on the go and can do great scans this would be a winner. But how good is the scans I wonder?

Apple & Samsung will be looking to release new products or so we hope. I wonder if they will bring any new and drastic changes like what the iPhone did when it first hit the market? We can only hope…

Microsoft Office is going to have another version released in 2015. Again its to be touch friendly however we can only hope they’ve learned their lesson with Windows 8 and make it not so drastically changed.

Who’s looking forward to the New Year?

Hope you and your families have a safe New Year.

Is Facebook modifying its News Feed Market?

My Experience

First I noticed my Facebook News Feed changed, but I now I’ve noticed the ads have all changed on the sides of the News Feed and within it as well. Normally, I’m indifferent to the changes and move on. However, when I’m doing my Christmas research for gifts for the family, and the ads are showing up with the products in the Facebook advertising when family is at home, I’m anything but happy with this new advertising idea. Why? Because to me, gifts are to be surprises at Christmas and anyone looking over my shoulder at my Facebook account (as sometimes happens when we are sharing notes, ideas and theories about family history and resources) and there goes the surprise. Not happy is putting it mildly.

What’s been reported

In fact, its been reported Facebook’s marketing is in a decline – for those who are not paying. Its been reported by CNET in an article which talks about Facebook’s ” fudge with the formula that picks and chooses the content to push to members in News Feed”. Within these articles, they kept stating organic reach and I didn’t have a clue, so I looked it up. Facebook defines organic reach this way:

Organic reach is the total number of unique people who were shown your post through unpaid distribution. Paid reach is the total number of unique people who were shown your post as a result of ads.

Which means the articles by CNet, Adweek and Social Media Examiner are all pointing in the same direction – Facebook is using the paid ads over as for a small business who doesn’t pay for its pages for marketing. Way to go in basically forcing the small businesses to pay for marketing and making all of the shareholders and Mark Zuckerberg richer.

The Future

What do we see in the future? The Social Media Examiner did an interview about internet marketing and what they can see for the future. This is below.

http://www.socialmediaexaminer.com/?powerpress_embed=52455-podcast&powerpress_player=default

Should you panic if you use this type of advertising and marketing? The answer is – probably not right now. However, if you use Facebook in this way, I would advise you to keep an eye on the amount of sharing and its effectiveness it has for your business because it might – or probably will – fall if it hasn’t started already.

EBay and PayPal are separated but soon to divorce

Cast your memory back to 2002 when eBay bought PayPal. Everyone was shocked and didn’t see it. However, back then many of the technology companies were buying or looking to buy other common and companies they did business with and why not? If they could take all the money, and just not some, and had the money to buy out the other company who wouldn’t do that? And so off they went into a happy marriage.

Now, after being the happy couple, they are separated and due to divorce in 2015. Why now many people have asked or wondered. If you take a look at what’s been done in since this marriage happened – especially within the last months – you could see it coming.

The most recent things being PayPal President left and went to Facebook. If there’s no one to keep the ship moving forward or a plan, then why keep it?

Apple pay & Google Wallet coming into more mainstream use. Apple pay is due to start soon and Google Wallet has been out there for a tiny bit (update in July 2014). Google Wallet has hit some problems since it was updated apparently (from the reviews I’ve read) and people are having problems. Apple Pay could affect what PayPal’s stocks do but will it be better – or worse?

Brands are now going away from what they were doing – buying companies they are doing business with – and sometimes separating the brands will help the shares as a majority of shareholders either don’t understand or don’t want any part of the whole and like only tiny bites. This could be true as when the rumour hit these two businesses were going to split, eBay stock rose, so it could be what was keeping the company back.

Possible sell off one of the businesses? This is always a possibility. I remember in my business life when the directors start mentioning changing things or looking at things differently within the business, I started to think something’s going on – and what the result was them selling off a chunk of the company. Could this be what’s going on and what is going to happen in late 2015 or 2016?

Why wait for discussing this here

Many new outlets discussed this. Here are some:

I waited to see what other news would appear and its been very quiet. *insert crickets sound here* To me, it feels like something is bubbling away and it’s getting ready to explode.

Stay tuned in mid to late 2015 or in 2016 I say.